Apax

Apax provide supported living and supported housing services for vulnerable people who have experienced social exclusion, disadvantages or homelessness. It is a not-for-profit voluntary social enterprise and was looking to freshen up their existing logo which had become outdated. They wanted to maintain the original typeface but to focus on redesigning their icon to express the calm, approachable, professionalism in which they conduct all of their work. After an extensive co-creation process where ideas were passed back and forth, the final design and new colour scheme were implemented across the business.