At GOOD Agency, being brave is one of their core values. They wanted a social media post that would help encourage students who were just about to finish university not to be afraid to make mistakes and to know that every experience is valuable. They wanted them to be brave and do things they never thought that they could, stand up for their values, change people's perceptions and to just keep on learning. I based the animation around the quote from the inventor of the lightbulb Thomas A. Edison; "I have not failed. I have just found 10,000 ways that won't work".